{"product_id":"mhu34x-a-iphone-17e-512gb-soft-pink","title":"iPhone 17e 512GB Soft Pink","description":"\u003cp class=\"BodyandLegalFootnotes\" style=\"margin-bottom: 0in; mso-margin-bottom-alt: 6.0pt; mso-margin-top-alt: 0in; mso-add-space: auto; line-height: 14.0pt; mso-line-height-rule: exactly;\"\u003e\u003cspan lang=\"EN-US\" style=\"color: windowtext;\"\u003eiPhone 17e features a beautiful 6.1-inch Super Retina XDR display,\u003csup\u003e1\u003c\/sup\u003e the fast and capable A19 chip, all-day battery life\u003csup\u003e2\u003c\/sup\u003e and 256GB starting storage.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 style=\"margin-top: 0in; mso-add-space: auto; line-height: 14.0pt; mso-line-height-rule: exactly;\"\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003cp class=\"Bullets\" style=\"line-height: 14.0pt; mso-line-height-rule: exactly; mso-list: l0 level1 lfo1; tab-stops: list .15in 24.3pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: windowtext;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: windowtext;\"\u003eSAY HELLO TO A GOOD BUY — iPhone 17e comes with many of the same great features as iPhone 17, at a wallet-friendly price.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"line-height: 14.0pt; mso-line-height-rule: exactly; mso-list: l0 level1 lfo1; tab-stops: list .15in 24.3pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: windowtext;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: windowtext;\"\u003eACTION BUTTON — Quick customisable access to your favourite apps and features, or use visual intelligence to learn about your surroundings.\u003csup\u003e3\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"line-height: 14.0pt; mso-line-height-rule: exactly; mso-list: l0 level1 lfo1; tab-stops: list .15in 24.3pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: windowtext;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: windowtext;\"\u003eDESIGNED TO LAST — iPhone 17e is protected by Ceramic Shield 2 on the front, with 3x better scratch resistance than the previous generation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"line-height: 14.0pt; mso-line-height-rule: exactly; mso-list: l0 level1 lfo1; tab-stops: list .15in 24.3pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: windowtext;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: windowtext;\"\u003eSTUNNING DISPLAY — The 6.1-inch Super Retina XDR display makes photos pop and text easy to read.\u003csup\u003e1\u003c\/sup\u003e And the seven-layer anti-reflective coating reduces glare — even in bright sunlight.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"line-height: 14.0pt; mso-line-height-rule: exactly; mso-list: l0 level1 lfo1; tab-stops: list .15in 24.3pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: windowtext;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: windowtext;\"\u003eALL-DAY BATTERY LIFE — Text, browse and binge movies and shows for hours on end.\u003csup\u003e2\u003c\/sup\u003e Charge fast with USB-C and now with MagSafe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"line-height: 14.0pt; mso-line-height-rule: exactly; mso-list: l0 level1 lfo1; tab-stops: list .15in 24.3pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: windowtext;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: windowtext;\"\u003eFAST WIRELESS CHARGING. ALL IN A SNAP WITH MAGSAFE. — iPhone 17e lets you charge wirelessly up to 15W, compared to 7.5W with iPhone 16e. That means when you need to charge, it’s easy, convenient and fast.\u003csup\u003e4\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"line-height: 14.0pt; mso-line-height-rule: exactly; mso-list: l0 level1 lfo1; tab-stops: list .15in 24.3pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: windowtext;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: windowtext;\"\u003eA19 CHIP. BLASTS AND LASTS. — A19 makes everything you do feel fast and fluid for years to come — including powerful AAA gaming, 4K streaming and more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"line-height: 14.0pt; mso-line-height-rule: exactly; mso-list: l0 level1 lfo1; tab-stops: list .15in 24.3pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: windowtext;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: windowtext;\"\u003eTWO ADVANCED CAMERAS IN ONE — The 48MP Fusion camera delivers optical-quality 2x Telephoto. And next-generation portraits let you capture the moment in photos and turn them into beautiful portraits later by adding a background blur after the shot.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"line-height: 14.0pt; mso-line-height-rule: exactly; mso-list: l0 level1 lfo1; tab-stops: list .15in 24.3pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: windowtext;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: windowtext;\"\u003eMORE SPACE FOR WHAT MATTERS — With storage starting at 256GB, there’s plenty of room for everything you love, now and in the future — from super-high-resolution photos and 4K videos to your favourite apps, games and more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"line-height: 14.0pt; mso-line-height-rule: exactly; mso-list: l0 level1 lfo1; tab-stops: list .15in 24.3pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: windowtext;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"color: windowtext; mso-ansi-language: EN-US;\"\u003eVITAL SAFETY FEATURES — With Crash Detection, iPhone can detect a severe car crash and call for help if you can’t.\u003csup\u003e5\u003c\/sup\u003e\u003c\/span\u003e\u003cspan style=\"color: windowtext;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"line-height: 14.0pt; mso-line-height-rule: exactly; mso-list: l0 level1 lfo1; tab-stops: list .15in 24.3pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: windowtext;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: windowtext;\"\u003eIOS AND APPLE INTELLIGENCE. EFFORTLESSLY HELPFUL EVERY DAY.\u003csup\u003e6\u003c\/sup\u003e — Personal, private, powerful. Write, express yourself and get things done effortlessly with advanced features like Call Screening, Clean Up, Live Translation and visual intelligence.\u003csup\u003e3\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"line-height: 14.0pt; mso-line-height-rule: exactly; mso-list: l0 level1 lfo1; tab-stops: list .15in 24.3pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: windowtext;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"color: windowtext;\"\u003ePRIVACY — Use Face ID to securely unlock, sign in and pay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Bullets\" style=\"line-height: 14.0pt; mso-line-height-rule: exactly; mso-list: l0 level1 lfo1; tab-stops: list .15in 24.3pt;\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0614\/3180\/8075\/files\/iPhone_17e_PDP_SG-EN.jpg?v=1772590087\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 style=\"margin-top: 0in; mso-add-space: auto; line-height: 14.0pt; mso-line-height-rule: exactly;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 10.0pt; font-family: Helvetica; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: major-bidi; color: windowtext;\"\u003eLegal \u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"BodyandLegalFootnotes\" style=\"margin-bottom: 0in; mso-margin-bottom-alt: 6.0pt; mso-margin-top-alt: 0in; mso-add-space: auto; line-height: 14.0pt; mso-line-height-rule: exactly;\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: windowtext;\"\u003e1 \u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: windowtext;\"\u003eThe display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches (iPhone 17e), 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air) or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\" style=\"margin-bottom: 0in; mso-margin-bottom-alt: 6.0pt; mso-margin-top-alt: 0in; mso-add-space: auto; line-height: 14.0pt; mso-line-height-rule: exactly;\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: windowtext;\"\u003e2 \u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: windowtext;\"\u003eAll battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See \u003cspan class=\"Hyperlink0\"\u003e\u003cspan style=\"color: windowtext;\"\u003eapple.com\/sg\/batteries\u003c\/span\u003e\u003c\/span\u003e and \u003cspan class=\"Hyperlink0\"\u003e\u003cspan style=\"color: windowtext;\"\u003eapple.com\/sg\/iphone\/battery.html\u003c\/span\u003e\u003c\/span\u003e for more information.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\" style=\"margin-bottom: 0in; mso-margin-bottom-alt: 6.0pt; mso-margin-top-alt: 0in; mso-add-space: auto; line-height: 14.0pt; mso-line-height-rule: exactly;\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: windowtext;\"\u003e3 \u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: windowtext;\"\u003eVisual intelligence is available on any Apple Intelligence–enabled iPhone. Some capabilities may not be available in all languages and regions. For more details, see \u003cspan class=\"Hyperlink0\"\u003e\u003cspan style=\"color: windowtext;\"\u003esupport.apple.com\/en-sg\/121115#visual-intelligence\u003c\/span\u003e\u003c\/span\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\" style=\"margin-bottom: 0in; mso-margin-bottom-alt: 6.0pt; mso-margin-top-alt: 0in; mso-add-space: auto; line-height: 14.0pt; mso-line-height-rule: exactly;\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: windowtext;\"\u003e4 \u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: windowtext;\"\u003eUp to 50% charge in 30 minutes. Testing conducted by Apple in January 2026 using pre-production iPhone 17e units and software, and USB‑C Charge Cable with Apple 20W USB-C Power Adapter (Model A2305). \u003cbr\u003eFast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with settings and environmental factors; actual results will vary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\" style=\"margin-bottom: 0in; mso-margin-bottom-alt: 6.0pt; mso-margin-top-alt: 0in; mso-add-space: auto; line-height: 14.0pt; mso-line-height-rule: exactly;\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: windowtext;\"\u003e5 \u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: windowtext;\"\u003eiPhone 17e, iPhone 17, iPhone 17 Pro and iPhone Air can detect a severe car crash and call for help. Requires a mobile network connection or Wi-Fi calling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BodyandLegalFootnotes\" style=\"margin-bottom: 0in; mso-margin-bottom-alt: 6.0pt; mso-margin-top-alt: 0in; mso-add-space: auto; line-height: 14.0pt; mso-line-height-rule: exactly;\"\u003e\u003csup\u003e\u003cspan lang=\"EN-US\" style=\"color: windowtext;\"\u003e6 \u003c\/span\u003e\u003c\/sup\u003e\u003cspan lang=\"EN-US\" style=\"color: windowtext;\"\u003eApple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see \u003cspan class=\"Hyperlink0\"\u003e\u003cspan style=\"color: windowtext;\"\u003esupport.apple.com\/en-sg\/121115\u003c\/span\u003e\u003c\/span\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"APPLE","offers":[{"title":"512GB","offer_id":42181795643467,"sku":"0195951031521","price":1249.0,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/3180\/8075\/files\/iPhone_17e_Soft_Pink_PDP_Image_Position_1__SEA-EN.jpg?v=1772590064","url":"https:\/\/online.challenger.sg\/products\/mhu34x-a-iphone-17e-512gb-soft-pink","provider":"Challenger Singapore","version":"1.0","type":"link"}